Jogo Genial
Mission
Design a gamified platform to educate and engage Banco do Brasil employees about the Desejo Ourocard product, encouraging internal knowledge and advocacy through monthly quizzes and prize draws.
My Contribution
As the Product Designer responsible for the experience and interface, I led the project from discovery to delivery.
My main contributions included:
Gathering requirements through interviews with Banco do Brasil employees and business teams.
Structuring content and quiz mechanics to align with learning objectives.
Creating wireframes, user flows, and interactive prototypes.
Conducting benchmarking research on gamified learning solutions and internal BB products.
Leading usability testing sessions and iterating based on real user feedback.
Results
Development of the Jogo Genial platform, featuring a monthly quiz and prize system.
Increased employee engagement with the Desejo Ourocard initiative.
A fun and accessible interface that balanced the bank’s institutional tone with a playful experience.
Creation of a unique visual identity, with illustrations and icons tailored to Banco do Brasil’s brand universe.
Positive employee feedback highlighting the importance of being included in the product design process.
Company
Dotz
Type
Product Design
Year
2022
Process
The challenge was to translate a corporate product — Desejo Ourocard — into an experience that was educational, interactive, and enjoyable.
Through stakeholder meetings and user interviews, I helped define the structure and goals of the platform:
Communicate the benefits and mechanics of the Desejo Ourocard in a clear, engaging way.
Develop two main experiences:
Logged-out home: general information, how it works, benefits, and FAQ.
Logged-in home: monthly quiz, prize catalog, winners list, and participation history.
Build a comprehensive illustration briefing, combining a playful tone with the professionalism expected from Banco do Brasil.
Define the quiz logic, allowing participants who completed it each month to enter a prize draw.
During benchmarking, I explored gamified and e-learning platforms to understand how to make a traditional, serious banking environment feel fun without losing trustworthiness.
I also analyzed internal products, such as BB Wallet, to align with existing brand aesthetics and color systems.
Outcome
Once the content structure was validated, I created wireframes for both logged and logged-out home screens, focusing on clear information hierarchy and visual storytelling through illustrations.
After several design critique sessions with the chapter, I conducted remote usability tests via Google Meet with a group of Banco do Brasil employees.
Despite logistical challenges — including low participation (only 4 of 100 invited participants could join) and internal network restrictions — the tests provided valuable insights.
One particularly meaningful piece of feedback came from a branch manager:
“I thought it was really cool to contribute to a product I’ll actually use. Sometimes I feel the bank doesn’t ask for our input when creating tools we’ll have to use or offer to clients.”
— Branch Manager, Banco do Brasil
For the final version:
The logged-in home allowed users to view performance history and check eligibility for prizes.
The quiz flow followed an educational approach with progressive stages and instant feedback (correct/incorrect answers), reinforcing learning through repetition.
The result was a simple, effective, and engaging gamified experience that helped internal teams learn about Desejo Ourocard while reinforcing Banco do Brasil’s culture of innovation and collaboration.
